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Welcome to my Portfolio!

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I am a UX Designer with a passion for creating unique and intuitive user experiences.I believe that great design is all about creating experience that are engaging and delightful for the users.

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Innovative UX Designer with over 15 years of design experience, including 8 years of international experience collaborating with leading global brands such as Bank of America, Wells Fargo, Vanguard, and Bitwise (USA). Skilled in partnering with cross-functional teams and stakeholders across the UK and US, focusing on digital accessibility (ADA compliance) and user experience in the financial industry.Expertise in building the brand experience developing UX strategies and bridging the gap between the application development and design.

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A hands-on design leader with a proven track record of guiding teams in fast-paced environments, I bring a balanced approach of creativity, strategy, and execution. My strengths lie in Design Thinking methodologies, UX strategy, and process optimization to deliver seamless and consistent user experiences across products and domains.

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Core expertise includes:
 

  • Designing Enterprise web applications and modern consumer-facing financial interfaces

  • Crafting Data management platforms emphasizing data quality and user-centric design

  • Conceptualizing self-onboarding tools integrating low-code and AWS Glue Data Quality capabilities

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I love to innovate, and I'm ready to take on a challenge. I am committed to ensuring my clients' satisfaction by delivering the best possible output. Whether you're looking to create a Digital platform, website, an app, or improve your existing user experience, I am happy to help.

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My main goal is to create designs that exceed expectations and provide seamless user experiences across digital platforms and devices. I have a deep understanding of how to successfully connect with users, identify their needs, and create effective designs that are both visually appealing and intuitive.

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I strive to create an optimal user experience through innovative design solutions. I take inspiration from my studies at the Harvard Business School, where I received the Design Thinking and Innovation Certification. This experience helped to solve problems more creatively with strong emphasis on Human Centered Design (HCD) and design thinking approaches. 

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I use design thinking strategies and user experience processes to ensure that the branding and interface of the product are ADA compliant while still being cutting-edge and user-friendly. My results-focused approach to design ensures that the end product serves its intended purpose and delights the user.

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​I use a variety of techniques, including user flows, wireframes, mock-ups and prototypes to create user-centric designs that prioritize the needs of the end-user. By conducting user research and testing, I can ensure that my designs are both functional and aesthetically pleasing, while also meeting the goals of my clients.

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Working in an Agile and Scrum development environment has taught me to be adaptable and flexible when it comes to design.My unique blend of design and communication skills allows me to make a meaningful impact on a project's outcome, regardless of the circumstances. 

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Sheetal UX Designer

VISUAL DESIGNER & UX CONSULTANT

Design Your Experience!

It's Not Just What It Looks Like & Feel Like!
Design Is How It Works"

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ABOUT
SKILLS

SKILLS

User Research & Design Thinking

Wireframing & Prototyping

Usability Testing

Information Architecture

WCAG Standards(ADA compliant)

UX Strategy, Transforming UX through AI 

PROJECTS

Projects

Crickbuster - Ecommerce App

Enterprise Applications
Modernizing Data Platform

Data Management Platform
& Fund Interface App

Visitz-Contactless Tracing App

Spendo-Business Expense Web App

Omnifood - Ecommerce App

Bitwise - Re-design Website

One Million Line Website - Redesign Typography 

Swanky - Ecommerce App


Enterprise Credit HUB &
Application Design 

Experience

EXPERIENCE

May 2024-Oct 2025

Lead UX Designer

Oct 2022-April 2024

Lead UX Designer

Jan2022-Sept2022

UX Designer

Sep2020-May2021

UX Designer

May2020-Aug2020

UX Designer

Nov2019-May2020

UX Designer

Oct2018 - Jun2019

UX Designer

Jun2010-Nov2013

Senior Designer-VisualDesigner

Sep2009-Jun2010

Design Architect-VisualDesigner

Sep2007 - Aug2009

Design Architect-VisualDesigner

Bank Of America

  • The Lead UX Designer for the Enterprise Credit HUB (EcHUB) team under the department of  Global Banking Data, Analytics and Reporting Tech, my primary objective to enhance the programs (COE tools) under the HUB. Improved the efficiency and capabilities of the Enterprise Credit (commercial) Regulatory Management tools. 

  • Designed The HUB - which is a centralized function with nine COEs to ensure consistency across various business units globally.

  • Designed a Self-Onboarding tool from concept unto production with the ability to onboard new programs with minimal technical involvement, by designing the mockups and prototypes to present during brainstorming sessions, facilitating the execution of these ideas.

Vanguard

As Lead UX Designer, with Global Investment Data Management and Financial systems at Vanguard I designed the frameworks to solve the complex problems of modernizing the data management platformby articulating the consistency experience across the internal applications and also re-designing the consumer facing fund interface applications with the design thinking approach.

Wells Fargo

As UX designer for Legal Management design tools for the Enterprise Application.Designing most accessible user experience for a variety of projects like re-designing the internal applications, designing the analytical dashboard and Knowledge Management portal in a highly collaborative space

CrickBuster

Designed a CrickBuster App- At Crickbuster.com, e-commerce platform helps cricket fans to select and book extensive choice of possible seats, luxury hotels as an attractive and affordable package in just 3 steps or less than 10 second at one place

PlayPro Technologies

Designed a e-commerce platform and application - VISITZ app- Contactless Tracing App -A simple and safe way to manage the visitor's logs.

Synechron

Worked on web-based internal enterprise application for risk management platform.

Bitwise Inc

Redesigning the Company Website

Edifice Architects

As a Senior designer, worked closely with a multi-disciplinary team to design residential and commercial projects in Mumbai, Bangalore, Chennai, and even Multinational Clients.

Designo Architects

Design Architect, worked closely with a multi-disciplinary team to design residential projects in Mumbai.

Vishwas kulkarni Architects

Team Architect got an exposure to all basic practical procedure of building up a project from designing till detailing, handling the site execution process, dealing with all consultant’s co-ordination

Oct2005 - Aug2007

Design Architect-VisualDesigner

Vinod dhusia Architects

Team Architect Dealt with individual homes for various clients, prepared working drawings, sale drawings, presentation drawings, worked with consultants and site engineers.

EXPERTISE

EXPERTISE

 IN TOOLS

FIGMA

95%

SKETCH APP

70%

INVISION

95%

MARVEL/BALSAMIQ

85%

ILLUSTRATOR

80%

ADOBE XD

85%

AXURE RP8

85%

HTML & CSS

50%

GOOGLE ANALYTIC 

50%

AUTO CAD

95%

SKETCH UP

95%

NVDA -ADA TESTING

95%

WAVE

95%

Education

EDUCATION

2024

STANFORD UNIVERSITY

Transforming UI with AI

2022

HARVARD UNIVERSITY

 Design Thinking and Innovation Certified

2021

ADA Cerification

ACCESSIBILITY & USABILITY BEST PRACTICES-USER EXPERIENCE DESIGN +WCAG2.2,SECTION 508,ADA

2019

UP-Skills

GOOGLE ANALYTIC CERTIFIED

DESIGN THINKING -WORKSHOP

ADVANCE UX DESIGN

PROTOTYPING IN IOS8 MOBILE APPLICATION

ADA COMPLIANCE-WCAG 2.0 CERTIFICATION

BOOTSTRAP, HTML5 & CSS3

AGILE SCRUM METHODOLOGY

2018

UX design Certified

Digital designing

2007

Bachelor's Degree in Architecture-India

Degree

2005

Visual design/ Architect

Intern

Campus selection for project

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